This Is Me
“This Is Me, in collaboration with IPSY and LOVE+CRAFT+BEAUTY, is a campaign that flips the script on the typical creative development process and empowers the talent to be their own creative directors.”
“The goal of this campaign is to bring to life LOVE+CRAFT+BEAUTY’s brand purpose of promoting self-love, celebrating diverse beauty, and championing uniqueness. Together with LOVE+CRAFT+BEAUTY, AD&Co. is honored to give a microphone to today’s young creators. By allowing them the freedom to tell their stories, we see who they really are and how authentically and bravely they move through the world. We captured images, moving portraiture, and video interviews–and at the center of it all, beauty products and fashion accessories were their tools for play and self-expression. Behind these images lie stories of bravery, confidence, and an unapologetic look at who they are.”
“I am the total package, a little bit of everything. I love a duality and I love being able to be masculine and feminine.”
This Is Me was shot by the incredibly talented Danielle St. Laurent. This shoot was such a blast because I was able to work with the styling, hair, and MUA team in order to create a final look that represented my personal style and form of expression. I’ve always thought of makeup and fashion as an artistic outlet, so this project felt even more personal to me because of the influence I was able to have on the direction of the overall aesthetic. Using my personal wardrobe, the styling was overseen by Michelle Tomaszewski, makeup was done by Hayley Kassel, and hair was done by Brian Fisher.
